Think, strawberry kisses, secret gardens and dancing around a moonlit sky in your grandmothers vintage furs. Reminiscent of a nostalgic childhood dreams, Shilla is all about mixing romantic designs with wonderful prints, to create an effortless sense of unique style.
Stamping this signature style onto every collection, designer Sunny Park has taken the brand from its humble beginnings and woven it into a label which appeals to the young girl in all of us. Born in September 2006, the brand seeks to bring together timeless glamour with aesthetically modern designs which effortlessly transpire from day to night.
The Shilla girl is feminine, vibrant and playful – she is youthful both in spirit and her sense of style. She is not guided merely by fashion trends, but seeks to interpret the very latest looks to suit her individual flair. A true romantic at heart, the Shilla girl loves all things whimsical yet modern in its appeal.
With the introduction of monthly, not seasonal releases of collections, fresh unique looks are continually introduced into the Shilla range, ensuring that the Shilla girl always stays ahead of the latest trends.
Like the ancient Korean city that Shilla shares its name with, the brand continues to grow from strength to strength, establishing a place in a selection of Australia and New Zealand's most sought after boutiques. Despite its growth, however, Park remains dedicated to ensuring that each and every piece in the Shilla range is created with the highest quality fabrics and workmanship.
Staying true to it's ideals, the Shilla brand is what little girls dreams are really made of - all things beautiful.